Video Guide

Crystal Clear Visual provides the best solution to meet the individual requirements of our clients by providing a professional corporate video that will make them stand out from the crowd.

The Corporate Video Guide will help you understand the different stages involved, and why it can often be vital to complete one stage before moving onto the next. The steps are similar whatever type of corporate video you want, whether it be promotional, motivational, informative or for training.

By following our Corporate Video Guide for production, the work flow will be as efficient as possible. We’ll know what you want from us, and you’ll know we’re working hard to achieve your goals.

Please view our Corporate Video Guide workflow below.

  • 1. Before you start
  • 2.Pre production
  • 3. The shoot
  • 4. Post production

1. Before you start

Meeting with the client

At this initial production meeting we will collate as much information as possible about the requirements for your corporate video and information about your company.

We will be interested in company logos, graphics used on literature which may be used in the video to enhance your corporate image and contact details of those who will need to be involved during the production process.

You will have the opportunity to have as much in-put as desired in sharing ideas regarding the content of your corporate production.

Other issues discussed in detail will be your target audience, the duration of your corporate video production, whether you want a voice-over or presenter and actors, the locations, the budget, and the deadline for completion of the master.

We will also advise you on the most suitable form of delivery for your programme ie: a DVD is most suitable if you want a short programme that loops for an exhibition or in your foyer.

We offer a wide range of options for your professional corporate production – a promotional video, training video, exhibition video, corporate DVD, or streamed corporate production for your website.

You may want an online video to get your message across to a wider target audience and have it playing on your website.

A early decision needs to be made on the media to be used as the end format may influence the techniques we use to acquire the footage.

2.Pre production

The Script

The script is the most important document produced by the production company as it provides the core upon which the whole production process is based. It will be used throughout the whole production being the most important source of reference.

We usually produce a ‘two-column script’, the format most often used in video production, one column containing the visual elements and the other column for the audio content and dialogue. This clearly shows how the programme will be developed.

A script can also be of great importance to you as it provides you with a point of quality control. Occasionally a production company may suggest that a script is not necessary for the production of a corporate video and merely supply you with the narration. This may be an indication that the end product may not live up to your high expectations. The lack of structure resulting from working without a script can add considerably to the production and editing time and therefore can actually cost you more in the long term than paying for the full service in the first place.

If you have any suggestions for changes to the script you will have opportunity to make them at this stage when they can easily be written into the script. It becomes harder to make changes the further through the production we have progressed.

The Storyboard

The storyboard provides a more visual representation of the corporate video it comprises of a series of sketches.

The storyboard is also a working document which can be referred to when developing the shooting script and even when setting up props on location.

It clearly depicts where props should be and also shows the flow of action. Although it can be very useful to have a storyboard to refer to later in the production process, actually developing the storyboard itself is very time consuming.

Therefore, the budget available and time allocated for a specific production often dictate whether or not a storyboard will be produced. However, there are instances when we would advise that a storyboard should be developed e.g. if a production is drama-based and a storyboard is necessary to plan camera angles, the number and continuity of shots, and exact positioning of props and actors.

Scouting Locations

Scouting locations is the key to producing a professional result, enabling us to plan for the Shoot accurately, thus saving time and money. We consider the colour temperature of the lighting, the available space, location of power supplies etc. For outside locations we need to consider factors such as traffic noise, weather implications, to assist in our planning for the Shoot.

Pre-Shoot Meeting

If it is necessary at this stage a pre-shoot meeting will be arranged with you to confirm that all the necessary arrangements have been made for the day of the Shoot and that everyone involved from your company knows what is expected from them. This may be done over the telephone rather than arranging to meet with you face to face, but is likely to be dependent on the size of the production.

Now the pre-production stage will have been completed ready for the actual day of the shoot.

 

3. The shoot

The Shoot

The day of the Shoot is of paramount importance to the success of your corporate video. It is essential that everything runs according to plan in order that we can acquire all the necessary footage to produce your corporate video of a quality that meets our criteria. We will work with you on making all the necessary arrangements to ensure this happens.

The expectations placed on the Client on the day of the Shoot vary from one project to another. We will discuss the degree of your involvement well in advance of the day of the Shoot to ensure you are happy with the arrangements.

Setting Up On The Day

The crew will arrive well in advance of the time scheduled for the actual filming in order to set up equipment.

We will arrange this well in advance of the day as the careful setting-up of lighting and cameras is essential in order to produce images of the quality you will expect for your corporate video.

Cameras

To produce your corporate video we will use professional broadcast equipment throughout the whole process from cameras, audio equipment and lighting, to editing suites and monitoring equipment.

Lighting

Whether we are producing a broadcast television programme or a corporate video, we will not take any short cuts when it comes to lighting.

Good lighting is essential part of producing any programme. Sometimes we may decide to use the natural lighting available and merely diffuse or reflect the light in order to produce crisp, high quality images but often we will set-up our own professional lighting.

The Crew

The crew – the size of the crew will vary considerably depending on the size and complexities of the production. Often for a corporate video a crew consisting of a lighting cameraman and director will be adequate, accompanied by a presenter or actors as required. However, as the number involved rises and where the filming and therefore organization is more demanding we will increase the crew accordingly. There may be a sound recordist, a lighting engineer, runners etc.

Once we have the footage we begin with the post production of your production.

4. Post production

Post Production

This is probably the most time-consuming part of the whole video production process, just as in the case of a hit movie. This will be taken into consideration at the time of scheduling the production.

Below are some of the main activities undertaken when editing your programme. The order in which they are completed may vary from one production to another

Assembly Of The Rushes

Once we have all the footage work will begin on one of our edit suites. Assembling the rushes refers to viewing the footage and deciding on the shots to be used. They are assembled in the order they will be viewed in preparation for the editing to commence.

Animations, Graphics And Titles

We will have discussed the use of animations, graphics and titles at our meeting at the beginning of the production process, particularly in relation to corporate logos, or possibly products being promoted in your video.

Music And Sound-Effects

There is a wide range of music to choose from for your corporate video. There are three main categories to choose from

You can be as involved in the choice of your music as you want. If you decide on library music we can send you some samples to choose from or we can choose the most suitable for you.

  • Commercial recordings of popular or classical music requiring copyright clearance
  • Library music where you may suggest the style of music you would like and we can select music fulfilling your requirments from the large selection available
  • Music written for your corporate video according to your specifications.

If you decide to have some music written specifically for your production we can send you samples of music by a number of composers for you to choose the style of music you are interested in. We can then arrange to have your music composed for you.

The Voice-Over

We have a variety of voice-over artists available for our corporate productions. If you want to be involved in choosing the right voice, we will provide samples to choose from. Otherwise, the choice can be left to our discretion and we will find the voice to appeal to your audience and suited to your product and company image. In this case, we will still make sure we have your approval before the recording is arranged.

‘Rough Cut’

This is a rough version of the corporate video with music, sound effects, animation and voice-over. However, it will not look very different from the end product. At this stage we meet with you providing the opportunity for feedback and any last requests for small changes to be made to your programme. As our editing is done in-house, it is still possible to make such changes without taking too much time.

‘Final Cut’

Having completed the final edit making any small changes requested by you and putting the finishing touches to the production, the Final Cut will be shown to you for your final approval before beginning work on duplication if required.